Photography by favourite human Ally 

Let me start by saying that the title of this post makes me feel simultaneously like a self important twat and like I wanna vom but I couldn't think of another way of saying, "look guys here's an update on how I feel about blogging and social media and what I'll be doing this year so yay come join the ride" so we're gonna roll with that and see past it, yeah?

Ok fab.

So anyway, 2017 was a bit of a weird year. I started off plunging myself into work harder than I ever have (nope, didn't think I could work harder than 5:30am - 11pm days but apparently it's possible. Lol. Lol for being insane) after becoming single, I travelled to 4 countries last January and it kinda set me up for the rest of the year. 2017 was the year that incredible, amazing, mind blowing things happened but it was also the year that I had the most meltdowns, the most stress, and the most "is it all worth it?" (it was FYI) moments and I knew that 2018 had to be different for me. More than anything because that work load and that amount of stress and pressure just isn't sustainable.

So, here's what you can expect from me as a person (spoiler: basically still a total klutz making a twat of myself on a regular basis but just a more chilled out twat) and what you can expect from this blog, youtube and my social channels (mostly the devil that we call instagram). 

HELLO BLOG I MISSED YOU SOZ I ABANDONED YOU FOR BASICALLY A YEAR. So, my blog was always my biggest platform. It was - and always will be - my one true love and my favourite platform but a lack of time (and more growth on other platforms) made me prioritize it less and it got to a point where I was permanently like "the awkward moment you tell everyone you'll be a better blogger but lol, you ain't blogged in 2 weeks boo".

Honestly, I struggled a lot. I felt like I was letting myself down, I felt like I was letting you guys down, but mostly I just felt well and truly stuck because as much as I wanted to blog, I also couldn't invent extra hours in the day. So anyway, this year is the year that I get back into blogging. I truly truly believe that with Instagram slowly killing itself via the algorithm and Youtube's glitchiness generally being as annoying as Kim Kardashian, I think blogs will have their moment again and I really can't bloody wait for it.

So yeah, that was a really long winded/probs boring af way of saying expect more, and hopefully lots better content over here this year.

Bye Felicia to Instagram
OK, so obviously I'm not saying bye to Instagram. As it stands it's probably one of my biggest platforms right now, it's still a place that I love to create content for and will always be one of my favourite ways of seeking inspiration from others however... and I'm almost a little bit embarrassed to admit this but screw it... last year Instagram killed me a little bit inside.

As I saw it growing and growing and taking over my other platforms, seeing brands take more notice of it than my blog, youtube or any anything else for that matter, Instagram became a place that wasn't purely for enjoyment and actually a place that caused a lot of stress and a lot of tears. I fretted over everything. Engagement on photos, how many followers I'd had that day, a slightly sarcastic shitty comment that usually wouldn't bother me... it honestly took over so much of my life and my god it's just not worth it is it? I don't blame myself or feel like a first world problem twat with no perspective like others may say when they see people complaining about the algorithm because this is my job, and it's one of my biggest sources of income and most importantly, I've worked my bloody arse off to get it to the position it's in right now.

But here's what I've learnt and my kind've "final thoughts" on it. The algorithm is shit and one week it might be your best friend and the other it might hate you more than Blair hated Serena when she found out she'd slept with Nate. One week you might grow 1000 followers, the other you might not move. The only thing that is consistent is that you literally can't do anything about it other than carry on posting content you like.

So for 2018 if I'm honest, you guys probably won't notice much of a difference with my instagram (apart from mostly posting once a day rather than twice), it will still be bright and colourful af and very London-y/me generally telling you how much I've failed life that day. But I personally will be posting my photo and then putting my phone down until I post again. Because I've already wasted too much time refreshing and actually, I just want to bloody live my life again rather than being defined by numbers.

So yeah, if I don't like/comment as much on your photos as I used to, I promise it's not because I don't love them, it's because I've decided to actually live my life through my eyeballs and not my phone camera and actually, I'm really excited for that.

One of my favourite things to happen in 2017 was that I started to focus on YouTube and my god have I loved it. It's not my biggest platform, but it's ticking over nicely and I have the loveliest little community over there that genuinely say the nicest things - and are also beyond helpful with any life questions that I have no idea about - and honestly, that's what it's all about. This year I'm so excited to pump more time and energy into different kinds of videos. Yes I will always be buying clothes and filming hauls and yes I still travel lots so that won't change... but I'm excited to film videos that will hopefully help you guys too. Break up videos, dating stories, friendships... you name it, I am so excited to plunge myself into it.

Lol at somehow turning a motivational message into a sexual innuendo.

(Not so) little ole me
I will try my best not to be a tree hugging hippie tosspot with this section but honestly, this year for me is the year of fun. All my life I've been so work oriented and motivated and whilst I am so thankful for that and completely aware that I wouldn't be in the position I'm now if I wasn't that way inclined... you kinda get to a point where it's like, if I'm not actually stopping to enjoy life and reaping the benefits from the hard work, what is the bloody point? So yeah, here's to a hopefully happier, more chilled and more fulfilled me because life really is too f**king short isn't it? 

So this year I am going to laugh until I cry (on a daily basis with Ally no doubt), travel the world and see it through my eyes and not my phone/camera, work with the brands I adore because I'm full of excitement to do so and not just because it's a means to an end. I am going to live my best bloody life and not just say I'm living my best life on Instagram whilst behind the scenes having a meltdown.

I'm just ready to live. Unapologetically. My god I am so ready for you 2018.


  1. a-fucking-men ellie. so nice to read a new post from ya! have always loved your blog more than any other channel so i am OVERJOYED you'll be posting more here. YAY YAY YAY.

    wishing you all the best for 2018 you total fucking babe.


  2. I really understand how blogging would be the first thing to underprioritize when you have been so busy on the other platforms. I am glad you are getting back into it :)
    - www.majaharder.com I https://www.bloglovin.com/blogs/maja-harder-18257183

  3. I have only just found your platforms in the last week (YouTube firstly) but I’m gutted I didn’t find you earlier... I have been fangirling and I have plentyyyyy of content to keep me busy! But I’m so looking forward to reading your blog/watching your YouTube video/ and giving your Instagram photos all the love heart eyes ��
    Just be you ��

  4. I couldn't agree with you more on thinking that blogs will have their moment again! Surely instagram is not sustainable in the way it is functioning right now? I love blogging the most so really hope that this is the case! xx

    Frances Kayleigh | Fashion & Lifestyle

  5. Yay love this! These photos are beaut as well. Can't wait to read more in 2018! xx

  6. Yay I'm looking forward to all the new posts in here - you're one of my favourites to read because you have such a fun and relatable way of writing. I think it's good that you're giving yourself a bit of a break, too, though - it's so important to rest and enjoy life as well! xx

    Laura // Middle of Adventure

  7. LOVED this post, Elle! And so glad to see you back on the blog. Also I have only discovered your youtube recently but OH MY WORD I AM OBSESSED WITH YOU I AM ALWAYS CRACKING UP AT EVERYTHING YOU SAYYYY!! Hope 2018 is a good year for you!

    Not the Average Rock 'n Rollers

  8. So happy to hear there'll be more blog content from you this year Ellie! I adore your blog, your content is always top notch!
    Amy xx

  9. I love your YouTube channel Elle, also really enjoy your blog. Can't wait to read more personal posts from you. Love your writing style, very funny and you don't take yourself too seriously.keep up the good work .

  10. I'm excited that you're going to be blogging more! xx


  11. Where did you shoot these photos? It looks amazing!! You killed it in 2017, so I can't wait to see what you do in 2018 you absolute girl BOSS xx

    Jessie | allthingsbeautiful-x

  12. Yeah Instagram at the moment I think is really disheartening a lot of people, me included. I swear I stood still on that platform for all of 2017 since the algorithm was introduced and that's so bloody depressing!

    Julia // The Sunday Mode

  13. These sound like amazing plans my love. I feel the same way with Instagram, although I feel inclined to more time into it as you are always so judged on your follower count and mine ain't great - whats is da poiiiint!? It is such a waste of life and I cannot let an badly thought out algorithm dictate my happiness. Travel sounds great, I hope to do the same fingers crossed! I really do hope that blogs become the key platform once more, I enjoy them so much more! Immy x


  14. Girlllll this post makes me SO happy! You've absolutely nailed 2017 but I'm so glad to hear that you'll be focusing on yourself more this year; I hope it's the best one yet for you my love! <3

    Hayley xo

  15. Love this, love you, love your honesty! So looking forward to reading more on your blog this year. Wishing your the best 2018! xx


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  17. Oh Ellie, I so hear you girl!! And love you even more! (if it's at all possible) :)
    Thanks for the update but also for being so honest and open about everything that was happening in 2017 and what you want to happen in 2018. I've just read your post about running off to NYC and I was nodding along A LOT. New York is the place where I left a huuuuuuge piece of my heart when I left it after I lived there for 2+ years. It's always like a breath of fresh air when I come back <3 But that's not even the main thing. The main thing is it is GOOD and PERFECTLY FINE to pause all the madness and escape, enjoy yourself, live.
    As for the SM platforms, IG in particular, I have let that thing get to me a good bit in 2017 too, and it left me empty. Then, I just decided not to take it as seriously as I used to. I know for many it's a big source of income (= responsibility) but it's crucial not to let a flippin' app consume you.
    I'm super excited to keep reading your blog this year & I really need to catch up on your videos, girl!!
    Have an incredibly FUN year, lovely :) <3
    xox Nadia


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